Step 1. Search data tells us what content to create.
What words that people type into their search bar when they are looking for your services? Does your website have pages designed to rank for these terms?
We evaluate search data to determine which phrases will attract the most relevant traffic for you. We'll look at your closest online competition. And we'll work with you to craft an on-site strategy.
We build the results of this research into the bones of the website - urls, internal link structure, and metadata.
We architect a content strategy to rank for the right terms, and attract the customers you really want. And we can help you update your existing content to ensure it uses the words and phrases that your customers are actually searching for.
It's a data-driven process that really needs to come first.