How to Choose a Web Design Agency for Your Construction Company

May 26, 2022

Web design is a lot like building a house—you pretty much get what you pay for.

Having a relative or friend create your construction company website can often lead to a sour relationship should the time come when they can no longer provide support.

Similarly, using a cut-rate offshore web design company based on a referral from a friend can produce similar lackluster results -- and a site that doesn't stand up to the competition.

If you’re wondering how to choose a web design agency, read on to learn more about five considerations that will help you find the right one (ahem!) to accentuate your brand and inspire new leads to call you.

 

Easy Updating

The ease of updating your website should be a top priority—as you’ll want to be able to quickly roll out new projects and photos. As you vet out potential web developers, ask them if it’s easy to make updates, or will you need to rely upon the web design company to do the work?

A content management system (CMS) will allow you or your office manager to easily make updates to your site with the click of a few buttons. Add new projects. New team bios. Even custom landing pages for services you would like to sell more of.

A CMS can also be highly optimized for search engine optimization (SEO) and can influence how high Google ranks you in the organic search results. Some CMS programs are really great at SEO, and some are not. Don't hamstring yourself by selecting software, like some of the DIY website platforms, that's going to hold you back. (Squarespace, we're looking at you! So much beauty. Such terrible SEO.)

Responsive Web Design

People use a wide range of devices to view websites—from cell phones to tablets to laptops and desktops. Each has its own screen resolution, and what looks great on your cell phone might not look so hot on your desktop monitor.

Responsive web design means that your website will automatically adjust itself to look its very best—regardless of whether someone is on a cell phone or 55” monitor. Google and other search engines also consider a responsive web design an important ranking factor for their search results.

Look at the Portfolio

A reputable web design agency should have a portfolio of construction client sites they have designed over the years. This will provide you with an excellent idea of the type of work that the developer does.

Examine the Agency’s Website

Check out the prospective agency’s website. A thorough examination of the agency's website will give you a great idea of its capabilities. For example, if the design is poor or outdated, it’s probably a sign. 

Look at the copy and words on the home page. Does it make you want to take action? Do they seem genuine and authentic? A little-known secret about web designers is that many of them cannot write great copy!

Yet the words on a site matter! Seek out an agency that can provide you with an amazing design and persuasive copy that will combine to cause website visitors to pick up the phone or fill out your contact form.

Talk to the Agency

If you’re still not convinced, consider scheduling a call with the agency. Schedule an appointment and show up on Zoom or your appointed phone time with a list of questions for them to answer. Over the next hour or so, you’ll get a better idea of the company you’re about to hire.

Do they listen to your ideas and provide ideas of their own? Be wary of web design agencies that continually nod their heads and give you exactly what you want—it’s important to consider the agency’s advice unless you have extensive web development experience.

Seattle Web Design Agency

Choosing the right web design company is as important as selecting the right contractor to build your home or office. At Bizango, we’ve been helping construction companies build amazing websites for well over 15 years. 

We know how to design a site that will captivate, inspire, and cause visitors to pick up the phone and call or fill out the contact form for more information. Give us a call today or schedule a visit, and we’ll show you why more contractors trust us to design their company websites.

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