We create data-driven, individualized monthly marketing plans for our clients.
Many of our plans include some combination of the following:
Tracking installed on your site to monitor your SEO, rankings and traffic keep you informed about how your site is performing.
Reviewing your site's performance regularly - with an easy, graphical monthly email, allows you to proactively address issues and target opportunites.
Keyword research identifies the specific words and phrases that people use when searching for services like yours on Google. Knowing which words your customers use -- and using the same words in your marketing -- is a fundamental aspect of search engine optimization and content marketing.
A content roadmap can magnify the effects of work you may already be doing!
Keyword data and site analytics drive the strategy to creating content in a smart and systemic way. The objective is to improve visibility and ranking in search engine results.
Frequently adding fresh, relevant content to the pages of your website enhances site visitor experience, but also benefits your search engine optimization. Making sure this content uses your SEO keywords properly is a no-brainer.
In depth, informative content engages site visitors and increases site conversions, too.
Having your finger on the pulse of your website’s status is essential in measuring your progress and ROI of specific campaigns, identifying opportunities and avoiding surprises.
It seems like a simple task, but when was the last time you took a deep dive into Google Analytics and actually understood the data? Rankings and traffic data doesn’t stand still. Google algorithm updates and fluctuations in the competitive landscape can change your rankings quickly. Knowing where your site stands can help mitigate a potential drop in rankings that could impact your bottom line.
Our monthly email reports complete with colorful graphics and simple summaries make it easier to understand what is happening on your site – and explain it in simple, visual terms.
Understanding user intent, or understanding what users search for and why, is critical in aligning your site’s content to meet their needs. The more you include the words and phrases your customers are searching on, the more likely you will be found in search results.
Performing a site audit and keyword research can identify terms and phases you may not be thinking of, and keyword metrics can reveal search volume and level of ranking difficulty to help you determine a strategic use of your keywords.
Tailored content strategies that leverage data-driven insights, aligned with the unique characteristics of your industry and the specific business objectives you want to achieve, power the strategy behind publishing onsite content.
Using your keyword data, we can create a detailed plan for what content to produce, including article titles, keywords, SEO-optimized title tags and metadata and internal links.
Producing high-quality content around the selected keywords on a regular basis not only provides value to users, but the constant influx of keyword-rich content on your site, whether that be in the form of a 2,000 word white paper, a case study, or series of blog posts, can boost your site’s SEO.
Digital marketing is the cornerstone of modern business strategies. It encompasses a wide range of tactics, from search engine optimization (SEO) and social media to content strategy and online advertising, all aimed at reaching and engaging with the right audience at the right time.
As consumer behavior continues to shift online, having a versatile digital marketing campaign is essential for businesses seeking to thrive and grow in a competitive market.
Smart SEO brings new customers to your door. It ensures you’re showing up in search results right at the moment they’re ready to buy. Our tailored packages attract the customers you want most, whether mobile, local, or national.
When you want new business today, paid search ads can bring it. These ads are a shortcut to the top of Google's Page One. But don’t waste your money on useless paid clicks. Invest in a smart, targeted campaign.
Have you ever noticed how sometimes, after you visit a website, their ads follow you around the internet? Those ads are really effective, and you can do it too. Ask us how!
All that personal information Facebook collects? They do that to make it easier for you to get your ads in front of the right audience. Social media ad targeting gives you unprecedented tools to get your message out.
A strong message is at the heart of your website, brand and content.
Your story conveys a value proposition that resonates with your most desired customers and shows them they’ve found the right solution.
Communicate your key value proposition and what makes your business uniquely suited to your target audience clearly and succinctly.
Would you rather reach a thousand hungry buyers or a million strangers with no interest in your product?
An engaged site visitor is more likely to contact you or click to buy. So, how do you engage with your website’s visitors?
Tailor your messaging to show your target audience that you understand their needs and pain points, and that you can help solve their problems. Then, make it easy for your customers to contact you - whether that be through your website or through other channels or social platforms.
Flexible marketing plans enable us to set a steady monthly budget and then run different campaigns from season to season, meeting your business needs from quarter to quarter with no surprises.
These plans can include a mix of data-driven, on-site content creation, ad campaigns and SEO.
– Brian, Founder, Deep River Bodyworks –
Using SEO (Search Engine Optimization) to market your website involves a series of strategies and best practices to improve your website's visibility in search engine results, ultimately driving more traffic to your site.
Title Tags: Optimize page titles with relevant keywords.
Meta Descriptions: Write compelling meta descriptions that encourage click-throughs.
Header Tags: Use header tags (H1, H2, H3, etc.) to structure content and incorporate keywords.
Keyword Placement: Include keywords naturally within the content.
Schedule a review of your current marketing and website.