Branding that illuminates identity

How do people perceive you? Your logo and brand elements work together to create a feeling. Inspire confidence and pride. And help you compete.

let's do this

Naming

“The difference between the almost right word and the right word is a large matter — it's the difference between the lightning bug and the lightning.” — Mark Twain

We help clients choose and create effective, memorable names for products, services and companies – names that evoke, inspire, and make an impact.

Mission + Message

We work with clients to clarify mission statements and to create taglines, copy, scripts and value propositions that grab attention and help you stand apart in a crowded field.

Logo Development

Your logo becomes a focal point for all your work. For prospective customers, it inspires confidence and showcases your authority. For employees and recruiting, it’s a source of pride and inspiration.

 

 

Print + Digital

Beautiful marketing materials show prospects and fans that you share their values and value their relationship. They make a gorgeous first impression and a powerful leave-behind for sales visits.

We create advertisting campaigns for print and digital, large-format for events and tradeshows, and gorgeous collateral, from business cards to glossy brochures.

Creative Kickoff Sessions

Our team and yours gather to talk about your company and your vision. We look at your peers and competitors, and brands you admire. This work will define your place in your industry.

Early Concept Sketches

Our design team presents you with a wide array of rough, creative sketches. Each represents a possible path forward. The goal is to determine which has that spark - that magic something that will be refined into your brand.

Collaborative Revision

We work with you to select the strongest and refine toward a final, updated design. At the end of this process, we’ve create something together that you love.

Files and Styleguides

Once you love the work, we’ll create supporting brand materials. These include the logos in every possible format, print designs, and a simple, practical styleguide that defines logo usage, typography and colors.

The process begins with a creative kickoff meeting. Our creative team gathers with stakeholders on your side to establish aesthetic and strategic goals.

We talk about your company and your vision. We look at your peers and competitors, and the brands you admire. We work with you to define your preferred space in your industry: where you want to make your mark.

By the end of the process, we often hear that clients have discovered or articulate new things about their companies that become important to their identities from then on.

Oh — and you also get all kinds of useful digital formats, brand guidelines, business cards, flyers, and all the beautiful, glossy goodies that help you share all the warm and fuzzy feelings with the world.

 

We dig deep.

Why do your customers love you?
What should your competitors fear?
Can we help you state your company’s unique value proposition in 5-7 words?

Through the branding process we help clients identify what makes the company special and evoke it visually in a way that inspires trust and confidence.
Whether we’re creating something new, or refreshing an existing brand, the process is introspective and collaborative, deeply involving you and your team.

 

A brand creates a feeling. It shapes how people see you, and shows them how you see yourselves.

Your brand becomes a focal point for all your work. For prospective customers, it inspires confidence and showcases your authority. For employees and recruiting, it’s a source of pride and inspiration.

We work with clients to identify the positive emotions that best represent their unique offering, while best positioning their brands in a competitive marketplace.

Studies show that buyers make purchase decisions based largely on emotion.

They compare features and prices — then they tell themsleves, “These guys just feel right. I simply like them better than the others. I don’t know why.”

That's the brand at work. It's a conversion rate multiplier. A megaphone for your story.

A brand creates a feeling. It shapes how people see you, and shows them how you see yourselves.

Studies show that buyers make purchase decisions based largely on emotion.

They compare features and prices — then they tell themsleves, “These guys just feel right. I simply like them better than the others. I don’t know why.”

That's the brand at work. It's a conversion rate multiplier. A megaphone for your story.

Your brand becomes a focal point for all your work. For prospective customers, it inspires confidence and showcases your authority. For employees and recruiting, it’s a source of pride and inspiration.

We work with clients to identify the positive emotions that best represent their unique offering, while best positioning their brands in a competitive marketplace.

"They are outstanding!"

"While going through the process of launching a startup, I needed to find a company who could develop an iconic brand as well as build an easily navigated and updateable site.
"Bizango took on the challenge and exceeded my expectations. As my company is evolving and our needs change, they are there."

— Justin B,
Founder NannySure

Let's Talk