FRENCH RANGES / HIGH END APPLIANCE BRAND AND WEB DESIGN
Art Culinare /
Lacanche USA
Art Culinaire is the US distributor for Lacanche ranges, featuring exquisite French design and performance, beloved by upscale cooks and coveted by design-savvy homeowners.
These buyers want to see the products in detail, admire color and finish options, and configure their purchase in a clean, modern setting that resonates with their sophisticated taste, and is easy to use and navigate.
They want to seemlessly explore options and accessories.
We built Lacanche a website that lets buyers choose between focusing on their gorgeous appliances, or immersing themselves in French culture as part of the experience, giving them a chance to lose themselves in the story and heritage of Lacanche, and transport themselves, for a moment, to the French countryside. For any buyer of a Lacanche range, its French origins are part of the story.
We created a site that not only showcases Lacanche's world class appliances, but Art Culinaire's extraordinary service and support.
Buyers and shoppers on the company's new website feel that when they purchase of Lacanche range, they’re not only buying a major appliance, but they’re joining a family.
The company also needed to better define its own visual identity. Lacanche is based in France, but Art Culinaire serves their US customers from the pacific northwest.
We worked with them to create the Art Culinaire French rooster logo as an embodiment of their culture, pride, technology and service
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