How Does Branding Work for a Construction Company?

July 13, 2022

Branding is one of the most powerful elements of marketing a successful construction company. Your brand helps build trust, sets you apart from the competition, and gives prospective clients a reason to pick up the phone and give you a call.

Building a company brand means showing what’s special about your company.

  • Are you a quality-driven home remodeler who values design and is at the high end of the price spectrum?
  • A powerful general contractor who performs commercial construction jobs on tight budgets?
  • Or maybe you specialize in one thing—and out-perform all other local contractors.

Your brand is the very first thing that most people see and know about your company. It's worth spending a few thousand dollars on something this important.

Read on to learn more about how construction company branding works and the unique approach that we here at Bizango take when helping construction companies build their brand.

We Get to Know You and Your Company

Before we create your tagline, logo, and other branding elements—we first sit down with you and have a conversation. We learn about your values, your core value proposition, your ideal customer, and what sets you apart from the other construction companies.

If you’re unsure about the answers to some of these questions, that’s ok. We can send over a list of questions before our in-person meeting or phone call. If you are still struggling, we’ll help guide you through this process, so it’s as easy as possible on your end.

The end goal is to capture the essence of your construction business—the unique selling propositions that will cause people to choose you over your competitors.

Explore Options

At Bizango, we view the branding process as collaborative, and we’ve helped many contractors create powerful and effective branding over the years. However, we don’t use a one-sided approach.

When we come back to you with our branding ideas that include such elements as:

…there’s a chance that you’re not going to like all of the ideas on the first go-around. That’s ok, as it’s part of the collaborative process. It’s vital to ensure that you build enough time into the process and budget to see at least three to four different options.

As the process moves forward, we'll get closer to the goal with every revision. Needless to say, the more you participate in the process, the greater the chances of being happy with the final product.

We appreciate any and all input and feedback that you provide—even if you just have a barebones rough idea of what you’re looking for, we can take that and run with it.

Refinement and Selection

You have a good idea of where you want to go at this stage. You’ve provided your input, suggestions, and comments on the branding elements we’ve created. This is where your initial involvement in the process ends, and our hard work begins.

Based on your feedback, we’ll immediately get to work with the refinements to the branding elements. We’ll strike that delicate balance between your suggestions and our branding expertise.


Our standard deliverables that are included in your brand project contain just the core elements that you need. Such as high-resolution files in all formats, original Adobe files, etc. On an hourly basis we can create a wide range of elements (logo, style, tone, etc.)  for a variety of formats and media, such as:

  • PowerPoint presentations
  • Business cards
  • Pitch decks
  • Investor guides
  • Glossy brochures
  • Sell sheets
  • Company schwag

This is where your branding comes to life, and you’ll see it in action. The tagline, logo, colors, and so on will join together as one to create a highly effective, persuasive, and stunning piece of marketing collateral.

Construction Company Branding Agency

Take your construction company to the next level with branding services from Bizango. Put our 15+ years of branding and marketing experience to work for you and see why more local contractors choose to work with us over the competition.

Give us a call today, and we’ll show you why more contractors trust Bizango for their branding, website, and marketing needs.

Back to blog