I-5 Design Build needed a new website that could tell this story primarily in pictures. And at the same time one that would allow casino owners and investors to dig deeper into the ROI of these projects, reading stats, stories, and positive outcomes from other prominent clients.
The new project page format that we developed for I-5 design allows them to pick and choose which elements go in which story. By using a flexible layout and including only the relevant design elements on each project page, we enabled the creation of a gorgeous new website that can grow as I-5 begins, works on, and completes these projects.
Because these photos are so dazzling, we worked with a very simple grid-based layout that allows the photos to shine without becoming overwhelming. I-5’s very strong brand was brought to life with new layout elements designed to showcase the highlights of each project.
A data driven approach to SEO has resulted in numerous brand new page 1 rankings for important keywords related to their business, and the site continues to bring new leads and business to the company today.
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