Best Home Builder, Construction Company, & General Contractor Website Examples 2023

And construction company marketers know: you better get it right. Because studies further show that a person’s first impression of a brand is extremely challenging to shake. They will often subconsciously equate the quality of the company with the quality of the website.

That's how we’re wired.  It’s just the psychological nature of human beings, and this is why great construction company website design practices adhere closely to time-tested psychological principles.

If you don’t give them something awesome, something special, within the first second, chances are your competition will. And they’re gone.

In other words, what sets you apart?

• Is it how you go the extra mile in taking care of your clients?
• Is it your award-winning designs?
• Is it the cutting-edge technology that you embrace?
• Your client relationships?
• Your dialed in process?
• Your long track record of success?
• Efficiency?
• Client experience?

But beware of a common mistake: differentiation has to be different!

We work with our clients to dig deep. I really do like asking the question, "what do your best customers say they love about you?" It helps us to get past common differentiators like “value,” and “quality” and “we really listen to you.”

These things may be true of your company! But we run into these things all the time in project kick offs. Everybody says them. And that means they aren’t really different.

After we’ve determined your unique selling proposition, we sit down and collaborate on how we represent that VISUALLY so that we convey the message in a fraction of a second.

We often use icons. You commonly see three icons in a row on a website. This is why. There are other ways to do it. But there is no need to reinvent the wheel.

Visitors are looking for that, and if they find it now, after they’ve been hooked, it feeds their enthusiasm, and they will keep scrolling.

For example:

We are a construction website design agency with a 15-year track record of success in helping general contractors and home remodelers take their marketing to the next level.

The above text leaves no room for ambiguity about who Bizango is or what we do. If we caught your interest with the hook above, you’ll keep scrolling downwards to learn more about our contractor web design services.

The Promise element of a website is also the best place on the homepage to really take the time to use SEO keywords that the search engines will pick up. But that's a whole 'nother topic!

Maybe you’ll show them a matrix of services, such as bathroom remodels, kitchen remodels, and whole-house remodels. Or perhaps you have a unique way of providing your services that your competitors can’t match—a really critical differentiator—that warrants more fleshing out.

Alternatively, you can tell a compelling story of your founding, your reason for existing, or your company mission statement—if they’re unusual or unique.

You can also showcase curated projects if they represent the type of project that your visitor cares about (but not unique or weird projects—save those for blog posts further down the page). This is the place for your finest work. Award winners. The kind of projects you want more of.

When the right prospect comes along, who has the next great project, she can see that that is the kind of work that you do. That is your sweet spot. You’ve done it before, and you can do it again.

This is your chance to give people something to care about. Show them some depth. Set the hook so they can’t pull it out. They’ve scrolled this far.

Proof and credibility are two essential elements of a construction website. You can to build credibility in several different ways via:

• High review averages from places the reader has heard of (e.g., Angie’s List or Google)
• Client testimonials
• Awards from recognized institutions or places
• Current memberships in known organizations

Short of actual proof—you can add a founder’s message. This is where you need to use a photo where if your spouse can say—with a straight face—that “yes,” this photo will definitely inspire people to trust you. Get a good one. Photographers are not that expensive.

Now I’m going to say something controversial:

When it comes to adding your contact information and phone number at the top of the home page, it’s not going to drive as many leads as you think. You have to do it. They expect to see it there. But it doesn’t matter how big or bold your phone number is—a new visitor will not call you.

Why should they? You haven’t made your case regarding the value you offer. You haven’t made the sale yet. Do you really think someone is going to contact you as soon as they come to your site? Is this the kind of lead you want?

Have you ever done something like this?

Oh yes, we do add your contact info to the very top – and we can make it really big if it’s important to you – in case someone comes to your website hot off a referral from a previous client, or more importantly, if they are coming to the homepage for the second or third time.

Studies have shown that the top of the website is the first place that people look for contact info—but that is not the most important place to add it.

When visitors scroll to the bottom of a page there is a split second in which they ask themselves, “what should I do next?”

If there’s an enticing button to click, they’ll click it.

That’s why on our client's sites, we make the call-to-action the easiest thing they can do at the bottom of the page. Much easier than moving their mouse back up to the top and closing the browser tab. Much easier than clicking over to the competition.

The same goes for a clickable email address and an easy-to-fill-out contact form that doesn’t require the visitor to fill out ten different fields. Make it easy for them to reach out and start a conversation. What is the minimum amount of information you can ask of them in order to give them a call?

Many sites aren’t even asking for the sale on the homepage. Instead they’re creating a seamless flow of traffic through the site. Maybe the most valuable thing a client can do is click through your project gallery. Or read about your process. They are just getting to know you. There is plenty of time to ask for the sale on gallery pages and deeper within the site.