Seattle Digital Marketing Agency
Internet Marketing & SEO
SEO
Pay Per Click Advertising
Remarketing
Social Media Advertising
We create data-driven, individualized monthly marketing plans for our clients.
Many of our plans include some combination of the following:
SEO
Smart SEO brings new customers to your door. It ensures you’re showing up in search results right at the moment they’re ready to buy. Our tailored packages attract the customers you want most, whether mobile, local, or national.
Pay Per Click Advertising
When you want new business today, paid search ads can bring it. These ads are a shortcut to the top of Google's Page One. But don’t waste your money on useless paid clicks. Invest in a smart, targeted campaign.
Remarketing
Have you ever noticed how sometimes, after you visit a website, their ads follow you around the internet? Those ads are really effective, and you can do it too. Ask us how!
Social Media Advertising
All that personal information Facebook collects? They do that to make it easier for you to get your ads in front of the right audience. Social media ad targeting gives you unprecedented tools to get your message out.
SEO Monitoring + Traffic Analysis
Having your finger on the pulse of your website’s status is essential in measuring your progress and ROI of specific campaigns, identifying opportunities and avoiding surprises.
It seems like a simple task, but when was the last time you took a deep dive into Google Analytics and actually understood the data? Rankings and traffic data doesn’t stand still. Google algorithm updates and fluctuations in the competitive landscape can change your rankings quickly. Knowing where your site stands can help mitigate a potential drop in rankings that could impact your bottom line.
Our monthly email reports complete with colorful graphics and simple summaries make it easier to understand what is happening on your site – and explain it in simple, visual terms.
Site Audit + Keyword Research
Understanding user intent, or understanding what users search for and why, is critical in aligning your site’s content to meet their needs. The more you include the words and phrases your customers are searching on, the more likely you will be found in search results.
Performing a site audit and keyword research can identify terms and phases you may not be thinking of, and keyword metrics can reveal search volume and level of ranking difficulty to help you determine a strategic use of your keywords.
SEO Optimized Content Strategy
Tailored content strategies that leverage data-driven insights, aligned with the unique characteristics of your industry and the specific business objectives you want to achieve, power the strategy behind publishing onsite content.
Using your keyword data, we can create a detailed plan for what content to produce, including article titles, keywords, SEO-optimized title tags and metadata and internal links.
Regularly Posting Onsite Content
Producing high-quality content around the selected keywords on a regular basis not only provides value to users, but the constant influx of keyword-rich content on your site, whether that be in the form of a 2,000 word white paper, a case study, or series of blog posts, can boost your site’s SEO.
Our Other Business Marketing Services Include:
- SEO link building
- PPC + Remarking
- Social media marketing
- Google Business Page optimization
- Citations building
- Logo + Branding
- Business cards, letterhead + print collateral
- Digital + print ads
- Infographics
- Tradeshow banner design
- And more!
What's important to you? What service or offering do you want to promote?
Let us come up with a marketing plan that meets your goals.
Dial it in.
We'll help you hone your messaging to attract the right audience.
Create the right message.
A strong message is at the heart of your website, brand and content.
Your story conveys a value proposition that resonates with your most desired customers and shows them they’ve found the right solution.
Communicate your key value proposition and what makes your business uniquely suited to your target audience clearly and succinctly.
Get in front of the right audience.
Would you rather reach a thousand hungry buyers or a million strangers with no interest in your product?
An engaged site visitor is more likely to contact you or click to buy. So, how do you engage with your website’s visitors?
Tailor your messaging to show your target audience that you understand their needs and pain points, and that you can help solve their problems. Then, make it easy for your customers to contact you - whether that be through your website or through other channels or social platforms.
All In One Marketing Plans
Flexible marketing plans enable us to set a steady monthly budget and then run different campaigns from season to season, meeting your business needs from quarter to quarter with no surprises.
These plans can include a mix of data-driven, on-site content creation, ad campaigns and SEO.
“I got my business website redone, and now my business is growing because people are finding us through Google searches.”
Why Is SEO Important To Your Marketing?
Using SEO (Search Engine Optimization) to market your website involves a series of strategies and best practices to improve your website's visibility in search engine results, ultimately driving more traffic to your site.
Here’s how to use SEO to market your website effectively:
- Keyword Research:
Start by conducting thorough keyword research to identify relevant keywords and phrases that your target audience uses when searching for products, services, or information related to your website. - On-Page Optimization:
Implement on-page SEO techniques on your website's pages, including:
Title Tags: Optimize page titles with relevant keywords.
Meta Descriptions: Write compelling meta descriptions that encourage click-throughs.
Header Tags: Use header tags (H1, H2, H3, etc.) to structure content and incorporate keywords.
Keyword Placement: Include keywords naturally within the content.
- High-Quality Content:
Create valuable and informative content that meets the needs of your target audience. Content should be well-researched, well-written, and engage readers. - Mobile Optimization:
Ensure that your website is mobile-friendly, as Google and other search engines prioritize mobile-responsive sites. - Page Speed Optimization:
Improve your website's loading speed to enhance user experience. Faster-loading sites often rank higher.
- User Experience:
Enhance the overall user experience by creating a user-friendly design, easy navigation, and clear call-to-action elements. This ultimately will boost site conversions, too. - Internal Linking:
Use internal links to connect related content within your site. This helps users and search engines navigate your website. - External Linking:
Build high-quality, relevant external links (backlinks) from reputable websites. Backlinks are an essential factor for SEO. - Local SEO (if applicable):
Optimize your website for local searches if your business has a physical presence. This includes setting up a Google My Business profile and ensuring consistent NAP (Name, Address, Phone number) information. - Technical SEO:
Address technical issues such as broken links, duplicate content to improve the crawlability and indexability of your site. - Regular Content Updates:
Publish fresh and updated content regularly to show search engines that your website is active and relevant. - Analytics and Monitoring:
Use tools like Google Analytics and Google Search Console to track your website's performance, including traffic, rankings, and user behavior. - SEO Audits:
Periodically conduct SEO audits to identify areas for improvement and ensure your SEO efforts are aligned with your goals.
SEO is not a set-it-and-forget-it thing – it is an ongoing process, and results may take time. Think of it as a medium to long-term investment in your online domain.
What if...
Let's talk about your project.