There's a lot that goes into building a Shopify website, and the design is just one piece of it.Of course, you want your store to look great. But you also need to think about how customers will find your products, what information they'll need before making a purchase, and how everything will work behind the scenes.
Some decisions are fairly straightforward. Others, like choosing the right theme, structuring your products, or connecting Shopify with your existing systems, can have a much bigger impact on the project than you might expect.