If you’ve just launched your new or redesigned website, there are a few things that you should do if you want it to start driving leads and sales. You’ll need to promote your website first, and then convince people to make a purchase or contact you for more information.
From paid advertising to content marketing, there are many different ways you can drive qualified traffic to your new site. We’re going to show you four ways that can help drive brand awareness, engage your audience, and ultimately drive new leads and business through your front door.
Search Engine Optimization (SEO)
SEO can help rank your website higher in the organic search results. There are two parts to SEO, on-site and off-site. The on-site SEO should have been performed already by your web designer. It deals with optimizing the look and feel of your website so that it provides a valuable experience to whoever visits it.
Off-site SEO helps drive new visitors to your site by getting other relevant and authoritative websites to link back to yours. The search engines will see these new links to your website and can start to rank yours higher in the search results. If you’re in a competitive industry, SEO is a must-have if you wish to out-rank your competitors in the organic search results and drive more qualified traffic to your website.
Content Marketing
Content marketing is the creation of highly valuable content that’s shared on your website, blog, email, and social media profiles. It’s intended to help stimulate interest in your products or services.
Writing high-quality articles and posting them to your website blog can help drive brand awareness and generate leads or sales. Google loves to see content posted to sites regularly, and each article stands a chance of ranking in the search results for keywords that could drive more traffic to your website.
If you’re finding it challenging to sit down and writing a blog post, a Seattle Content Marketing agency can take the hard work off of your plate and provide you with high-quality content.
Pay Per Click (PPC)
SEO and content marketing work well together in driving new traffic to your site. However, the flood of new traffic doesn’t happen overnight. It can take a few months for the search engines to respond to your optimization efforts. If you’re in a highly competitive niche, it could take even longer.
If you want immediate traffic coming into your website, then a PPC campaign is the way to go. Instead of waiting a few months for Google to pick up your website and rank it on page 1 for your desired keyword, PPC allows you to get on page 1 instantly. You are essentially paying Google to rank your website at the very top of a keyword search.
Keep in mind that this can get very costly, depending on what niche you’re in and how competitive it is. Every time someone clicks on one of your advertisements (as shown by the red arrow in the image below), you will pay Google a few pennies to several dollars (or more!).
It’s very easy to spend thousands or even tens of thousands of dollars in a single day with PPC! This is why many Seattle companies hire a PPC management agency to help them keep costs down and traffic flowing to their site.
Social Media Marketing
Social media is another critical component to marketing your new website. It’s not enough to make a few self-promoting posts on Facebook and expect the traffic to start flowing into your website.
You’ll need to create valuable and thought-provoking content that will keep your audience engaged, as they tend to ignore blatant self-promoting posts. A social media marketing expert can help you not only create fantastic content that your fans will love but help grow your accounts over time as well.
You can also get your social media accounts printed up on business cards, sales brochures, and any other marketing collateral. This way, your audience will have an easy time finding your site.
Website Marketing Help in Seattle
Launching a website is the first step in promoting your business and driving new traffic from the internet. If you need marketing help or would like to learn more about any one of the above promotional methods, give us a call at (206) 462-4020 or contact us via our website.