Congrats! You hired an online marketing agency to build you a new website! Creating a website for your business can be a daunting task (I should know – I’ve been a website project manager for many years and have worked with clients ...

Welcome back to Web Marketing Basics, part 3. Now that you’ve announced your website (part 1), and established a social media platform (part 2), the next step is to...create content.

Written content for your website needs to inspire your potential customers to contact you. Does yours? There is a technique to writing web copy that can help you overcome barriers to connecting with your potential customers.