Keeping your blog content fresh and relevant is essential for long-term SEO success—but what’s the best way to do it? Should you revise an existing post, or start from scratch and republish it as new? Is one more advantageous than the ...
Congrats! You hired an online marketing agency to build you a new website! Creating a website for your business can be a daunting task (I should know – I’ve been a website project manager for many years and have worked with clients ...
Welcome back to Web Marketing Basics, part 3. Now that you’ve announced your website (part 1), and established a social media platform (part 2), the next step is to...create content.
Written content for your website needs to inspire your potential customers to contact you. Does yours? There is a technique to writing web copy that can help you overcome barriers to connecting with your potential customers.
