In the world of web design you will hear the term “above the fold”. If you are asking yourself what this means, sit back and let us take you on a journey back to the 1990’s (!). Long ago, back when flash or hit counters were popular and everyone used a desktop computer, it was standard that any important information or calls to action be at the top of the screen, so that site visitors would not have to scroll down to see it. Any great web designer or web design agency knew that if you wanted your audience to see your message or click on your link, it had to be at the top of the page. The top of the page was prime real estate.
Fast forward to today – while our antiquated beliefs regarding keeping all important and relevant content at the top of the page may still hold some truth, the world of computers and web design have evolved. These days we use many devices with different screen sizes - laptops, iPads, smartphones. Think about a wide screen, high-resolution monitor, now imagine how that coverts on your smartphone. Responsive websites and a multitude of screen sizes have changed the game. People now are much more comfortable with scrolling. This variation in how each site visitor views a web page makes it difficult to set a standard “above the fold” guideline. The notion of “above the fold” is, practically speaking, obsolete.