Bizango Blog

Medical marketing is highly competitive, as almost every single medical practice in your city has both a website and a social media account. They’re all competing for the same limited number of keywords that drive organic traffic and new patients through their front doors.

When it comes to marketing your medical practice, you have to know what you’re doing, otherwise people will perceive it as just another doctor’s office in a sea of local practitioners.

If you’ve just launched your new or redesigned website, there are a few things that you should do if you want it to start driving leads and sales. You’ll need to promote your website first, and then convince people to make a purchase or contact you for more information.

From paid advertising to content marketing, there are many different ways you can drive qualified traffic to your new site. We’re going to show you four ways that can help drive brand awareness, engage your audience, and ultimately drive new leads and business through your front door.

Companies that regularly post high-quality content to their blog or website tend to see an increase in leads, sales, and organic traffic. Google can also pick up the blog posts and rank them high in the search results for profitable keywords.

This, in turn, can drive more traffic to the website. Once the people are on the site, the amazing content persuades them to perform an action, such as leaving their contact info, calling for more information, or liking them on their social media accounts.

Personal injury attorneys and law firms can benefit greatly from having a regularly updated blog section on their website. Colloquially knows as “blawgs,” they can drive new leads and traffic by ranking well in the organic search results as well as help establish trust when potential clients browse the website.

It’s hard to find any small business that isn’t affected by the COVID 19 pandemic.  We are all doing our part to curb the spread of the virus, changing our behavior, working remotely.  But how prepared are business owners to navigate the economic impact of the virus? The key to getting through this turbulent time is to adapt.

Now is the time to adopt new remote workflows, use digital tools to remotely connect with your customers to offer products or services online, and develop your business’ technology to be more efficient.