Bizango Blog

Why do some construction companies become dominant in the consumer's eye, while others fade away?

There are lots of reasons, factors you can control and factors you can't. But one thing you can control -- and should -- is branding. All of the most successful companies have spent considerable time and effort developing their company brand. And it doesn't have to break the bank.

Venture Capitalists and other investors often have many questions for startups, such as:

• What’s your value proposition?
• Is your idea proprietary?
• What are the advantages your product offers over the existing competition?
• What’s your sales/marketing strategy?

When it comes to attracting and wowing investors for your startup company, a new website will inform and help set the stage for upcoming discussions.

Read on to learn more about why a professionally designed website is essential for attracting investors and VCs.

Have you ever wondered what SSL is or if you should care about it?  

A company is only as good as its employees and hiring good talent is hard, especially in today’s job market.  Employers spend time and money recruiting qualified candidates, screening applicants, interviewing, performing reference and background checks, negotiating offers and onboarding new hires.  Depending on the industry, it can take anywhere from 2 weeks to 2 months to fill a vacancy.  According to Glassdoor’s May JOLTS Report, it is still very much a job seeker’s market and many employers are struggling with a labor shortage.

Your website isn’t just about bringing in new customers – it can help with recruiting employees, too.  When applicants visit your website, what do they find?

Here is a handy glossary of terms used frequently in the world of web design and development and online marketing.  Read on!